In May of 2024, I was contacted by the Director of Youth Development to design a printed booklet for their Youth Advisory Board’s guide to starting a GSA. Given a basic PDF that had been written and organized by the YAB and a deadline of just three weeks, the turnaround was tight but the results were absolutely worth it. Wearing the hats of copywriter, photo editor, layout designer, and production coordinator, the final product was a 24-page polished booklet that both the students and I were immensely proud of. In addition to the stellar keepsake and portfolio piece I gained, I learned a ton about LGBTQ history and the incredible dedication of the high school students involved in creating positive change in their communities.
PRODUCTION DESIGN at Wellcom Worldwide.
My primary responsibility in the studio was to translate briefs into print- or display-ready artwork. The day-to-day usually involved 1–4 client projects with minor edits, or weeks-long single client projects. I worked on presentation design for Meta’s internal marketing and strategy teams, in-store signage and social posts for QDOBA, mall signage for Simon Malls, or Rémy Martin’s campaigns as seen here. I also worked on developing static HTML banners using Visual Studio Code.
One of my favorite parts was seeing my work “out in the wild” on buildings and in restaurants.
Our studio was in charge of building the nationwide ad campaign assets for both football season and the opening of the New York locations of the restaurant.
We built every print, digital, POP, and motion asset, as well as developed workflows and automations, saving us time in the future and creating consistent, brand-adhering outputs.
In total, we made over 2,200 assets, along with ensuring consistency across the entirety of the brand. Getting to work-cross functionally was a great experience, and developing my own workflow for one long-term project was helpful.
My role specifically included resizing assets, QC-ing color profiles, utilizing templates to create team decks, and collaborating on InDesign scripts to expedite workflows.
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[video description: The animation is showing different assets for the Raising Cane’s football team partnerships campaign including napkin covers, foam fingers, paper cups, window clings, stickers, billboards, and POS register wraps.]
[image description: three square social media posts with Raising Cane’s logo and red backgrounds show chicken finger meals. The first reads “Eat like a champ.” The second reads “Feeding Hungry Fans since 1996". The third reads “Guarantee Victory. Order Online.”]
